Earlier this month, I had the opportunity to speak at the QA or the Highway (@QAortheHighway) conference in Columbus, Ohio. The event was hosted at the Ohio Union at The Ohio State University. It was a great opportunity to share ideas about how Quality Assurance (QA) and User Experience (UX) professionals could best work together. […]
Read more about QA and UX: Friends or Foes? ›Personas are fictional characters that result from both quantitative and qualitative research. Ideally, they are formed after conducting contextual inquiry interviews with users to uncover their goals and motivations for using a product, visiting a website, etc. The key advantage to creating personas is that they are memorable embodiments of your research that project teams […]
Read more about Personas at Work ›Our user experiences methodologies and techniques provide great insight into your user’s needs, shaping experiences that make people happy to support your endeavors.
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