Over the past few years, we’ve worked with a number of clients who have been implementing design pattern libraries. Some clients appear to have seen more value from this work than others. After assisting in the effort of building them, what follows are some important lessons learned along the way. What is a design pattern […]
Read more about The Value of Design Pattern Libraries ›A challenge many user experience professional face is, “How do I record user research sessions with mobile devices?” Recently, I have been using a terrific app called Lookback that enables recordings via the software, microphone, and camera that already come with the device. As a result, user research sessions can just as easily be conducted […]
Read more about Lookback: A Great Way to Record Mobile User Research Sessions ›On October 22nd, I had the opportunity to attend a UXPA event in Cleveland. Progressive Insurance hosted the event at their Studio 96 in Mayfield Village. The talk focused on PET (Persuasion, Emotion, and Trust) and using this interview technique to uncover customer motivations. The Progressive staff, Jeff Janis and Ann Culp were joined by […]
Read more about PET Presentation @ UXPA Cleveland ›As practitioners of user research, we have employed a variety of methods that range from usability testing to focus groups to user interviews to contextual enquiry. Most of our research methods are considered to be qualitative. Most often, 100s or 1000s of participants take part in market segmentation, customer surveys, customer panel studies in order to give the research “validity.” This type of research is considered quantitative.
Read more about Quantitative vs. Qualitative Research ›Usability testing reduces the risk that your product or digital application may encounter. We’ll ensure that the key tasks are able to be accomplished by your customers or end users.
Read more about Usability Testing & Research ›