Check out the articles we share below on things we’ve experienced and learned through our projects.
On October 22nd, I had the opportunity to attend a UXPA event in Cleveland. Progressive Insurance hosted the event at their Studio 96 in Mayfield Village. The talk focused on PET (Persuasion, Emotion, and Trust) and using this interview technique to uncover customer motivations. The Progressive staff, Jeff Janis and Ann Culp were joined by […]
Read more about PET Presentation @ UXPA Cleveland ›Personas are fictional characters that result from both quantitative and qualitative research. Ideally, they are formed after conducting contextual inquiry interviews with users to uncover their goals and motivations for using a product, visiting a website, etc. The key advantage to creating personas is that they are memorable embodiments of your research that project teams […]
Read more about Personas at Work ›Many work teams are adopting an Agile approach to web and software development. As a user experience professional, I have had the opportunity to work directly with teams as they put this approach in place and determine where user experience best fits in. It is important to note, that Agile began in environments where a […]
Read more about Agile and User Experience ›As practitioners of user research, we have employed a variety of methods that range from usability testing to focus groups to user interviews to contextual enquiry. Most of our research methods are considered to be qualitative. Most often, 100s or 1000s of participants take part in market segmentation, customer surveys, customer panel studies in order to give the research “validity.” This type of research is considered quantitative.
Read more about Quantitative vs. Qualitative Research ›In the second part of a series on principles of good self-service design, we will be continuing the discussing additional ideas that have proven themselves in a number of projects over the years. In part one, we discussed principles such as clear link labeling, hub and spoke, and reassurance. In addition, something that we’ve learned […]
Read more about UX Principles of Good Self-Service Design, Part 2 ›Having been involved in a number of self-service redesign projects over the past few years, a number of user experience principles have emerged for success. We’ve had the opportunity to be involved in a number of user research initiatives to try to capture customer expectations and obtained their feedback via usability testing as well. As […]
Read more about UX Principles of Good Self-Service Design, Part 1 ›Responsive Web Design Written by: Ethan Marcotte Published by: A Book Apart Date published: 08/30/2011 ISBN: 978-0-9844425-8-4 Responsive web design is a current trend among user experience designers and those who work as developers, digital marketers, and others. Ethan Marcotte’s work is primarily aimed at those with a more technical or coding background. His work […]
Read more about Book Review: Responsive Web Design ›Mobile First Written by: Luke Wroblewski Published by: A Book Apart Date published: 10/30/2011 ISBN: 1937557022 Interest is sky rocketing in responsive web design and designing for mobile devices. With the explosive growth the adoption and sale of smartphones and tablets, there is a growing recognition that companies need to come up with an overall […]
Read more about Book Review: Mobile First ›Recently, we were asked to assist with a site redesign effort. The site was built by an in-house team as an eLearning portal. The marketing team that owned the site decided that the passage of time and the desire to move it to a vendor learning management system (LMS) provided an opportunity for a redesign. A common mistake with […]
Read more about Quick User Feedback ›With any redesign effort, we face a number of challenges. One key challenge is gaining a proper appreciation for technology constraints and business requirements associated with the overall effort. In addition, there is also a need to include members of the team in the early concept phase as well. Their involvement is essential to ensure […]
Read more about Co-creation Workshops ›