This week, I had the opportunity to speak at the lunch time meet up of COSQAM (Central Ohio Software Quality Assurance & Management).  COSQAM are the organizers behind the annual QA or the Highway Conference (@QAortheHighway) in Columbus, Ohio.  The event was hosted at the downtown Motorists Insurance headquarters. During the event, the quality assurance (QA) folks in attendance […]

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Self-service kiosks have been proliferating for the last few years.  Having already seeing success in banking, gasoline, and grocery, self-service kiosks are now popping up in more and more areas of consumer life.  Kiosks are increasingly being used to help supplant the need for hiring staff, enabling customer personalization, and speeding up transactions. As user […]

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Last month, I had the opportunity to travel to Chicago and share with two groups — the  Chicago Digital Accessibility and Inclusive Design (@A11YChi) along with the Chicago Design & User Research Meetup.  Critical Mass (@criticalmass) hosted the event at their downtown offices on North Michigan Avenue and Genesis Solutions was one of the key sponsors. It was […]

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A challenge many user experience professional face is, “How do I record user research sessions with mobile devices?” Recently, I have been using a terrific app called Lookback that enables recordings via the software, microphone, and camera that already come with the device. As a result, user research sessions can just as easily be conducted […]

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Personas are fictional characters that result from both quantitative and qualitative research. Ideally, they are formed after conducting contextual inquiry interviews with users to uncover their goals and motivations for using a product, visiting a website, etc. The key advantage to creating personas is that they are memorable embodiments of your research that project teams […]

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